Design for Accessibility
Insight: Accessibility is no longer an afterthought in design; it’s essential for creating inclusive products. Websites and apps that don’t consider accessibility (contrast ratios, alt text, readable fonts, and keyboard navigation) risk alienating users and even facing legal challenges. Case Study: Microsoft’s design philosophy heavily emphasizes accessibility. Their redesign of Office 365 and Windows focused […]
Case Study: Airbnb’s Rebranding
Insight: In 2014, Airbnb underwent a significant rebranding process. Prior to this, their brand was more about the platform than the user experience. They introduced the “Bélo” symbol, representing “belonging,” a core brand message that shifted focus to community and inclusion.Lesson: Airbnb’s success came from aligning their design with the core emotional experience of their […]
Design Thinking as a Process
Design thinking isn’t just about aesthetics; it’s a problem-solving approach that centers around the user’s needs. The core principles include empathy, ideation, and prototyping. By focusing on user pain points and iterative testing, you can ensure the design is both functional and visually appealing. Tip: Always start with the user’s perspective. Conduct user research and […]