About Me

About George

Since a young age, I’ve always been drawn to art, color, and visual storytelling. My early interests in sketching, photography, and digital art naturally led me to pursue a career in graphic design. I thrive on bringing ideas to life visually, whether it’s through print, digital media, or branding.

Education

I hold a Degree in Graphic Design from Zepto University College, where I gained a solid foundation in design principles, typography, color theory, and layout techniques. My studies introduced me to both traditional art forms and cutting-edge digital tools, giving me a versatile design skill set.

Design Journey

After graduating, I began my career as a junior designer at MULTI TELEVISION COMPANY in Ghana, where I honed my skills in creating marketing materials, logos, and web graphics. Over time, my role evolved into more complex projects involving branding, UI/UX design, and packaging. As a freelance designer, I’ve had the opportunity to work with diverse clients, from startups to established businesses, across industries such as technology, fashion, and publishing. This diversity has helped me develop a deep understanding of various brand aesthetics and design needs.

My design philosophy is rooted in simplicity and impact. I believe that effective design should not only look great but also communicate a clear message and evoke an emotional response. I aim to create visually engaging and user-friendly designs that stand the test of time.

Skills & Expertise:

Design Software: Adobe Creative Suite (Photoshop, Aftereffect. Illustrator)

Specialties: Logo design, branding, packaging, social media graphics

Other Skills: Typography, color theory, user experience (UX), user interface (UI)

Notable Projects

UCAB Route

I’ve had the privilege of working on several high-profile projects, including the rebranding of UCAB , which involved designing a fresh, modern logo and a complete visual identity overhaul. I also collaborated on the launch of a popular app, creating the entire user interface and ensuring a seamless user experience across platforms.

Personal Design Approach

I believe in the power of collaboration and communication. My process is client-focused, starting with understanding their vision and business objectives. From there, I translate those goals into compelling visual solutions. I love experimenting with different styles, blending bold typography, clean lines, and vibrant color palettes to create memorable designs.